Metrics Executives Care About
KPIs that resonate with leadership.
- Revenue attribution: Sales from website
- Lead generation: Quality and quantity
- Conversion rates: Visitors to customers
- Customer acquisition cost: Digital CAC
- ROI: Return on website investment
KPI Framework
Structuring website metrics for business impact.
- Business outcomes: Revenue, leads, customers
- Behavioral metrics: Conversions, engagement
- Traffic metrics: Volume, sources, quality
- Technical metrics: Performance, uptime
- Competitive metrics: Share, ranking
Executive Dashboard Design
Creating dashboards for leadership.
Reporting Cadence
How often to report what.
- Real-time: Critical alerts only
- Daily: Operational teams
- Weekly: Management summaries
- Monthly: Executive dashboards
- Quarterly: Strategic reviews
Attribution and ROI
Connecting website activity to business results.
- Multi-touch attribution models
- Website's role in customer journey
- Revenue attribution methodologies
- Investment vs. return calculations
- Benchmark comparisons
Data Storytelling
Presenting metrics persuasively.
Conclusion
Effective website KPIs connect digital performance to business outcomes. By reporting metrics that matter in language executives understand, you enable better decisions and investment. Contact mysitebroker for analytics and reporting setup.
Key Takeaways
- 1Executive metrics focus on business outcomes
- 2Connect technical metrics to business impact
- 3Design dashboards for decision-making
- 4Match reporting cadence to audience needs
- 5Tell stories, not just show numbers