Retainer Model Types
Different approaches to retainer services.
- Hours-based: Fixed monthly hours for work
- Value-based: Outcomes or deliverables monthly
- Maintenance: Ongoing updates and support
- Strategic: Advisory and planning services
- Hybrid: Combination of models
Retainer Service Offerings
What to include in web retainers.
- Ongoing development and updates
- Performance monitoring and optimization
- Security updates and maintenance
- Content updates and publishing
- Strategy and consulting
Retainer Pricing
Setting and presenting retainer pricing.
Selling Retainers
Converting project clients to retainer clients.
- Introduce retainer during project planning
- Demonstrate ongoing value and needs
- Offer transition pricing post-project
- Show cost comparison vs. ad-hoc work
- Bundle with hosting or maintenance
Retainer Delivery
Managing retainer work effectively.
- Clear scope and boundaries
- Regular communication and reporting
- Tracking hours or deliverables
- Rollover policies (or not)
- Scope creep management
Retainer Client Retention
Keeping retainer clients long-term.
Conclusion
Retainer-based services build sustainable agency businesses with recurring revenue. By offering ongoing value and managing delivery effectively, you create lasting client relationships. Contact mysitebroker about retainer services.
Key Takeaways
- 1Retainers provide recurring revenue stability
- 2Multiple models suit different client needs
- 3Pricing should reflect ongoing value
- 4Selling retainers requires demonstrating ongoing needs
- 5Delivery management keeps clients satisfied